In most places, telemarketing services and telesales services are used synonymously, however there stands a thin line of difference between both of them. Let’s start with defining the meaning of telemarketing and telesales.
What is Telesales?
Telesales is the act of selling products or services with the help of a telephone. When you start performing telesales services, as a telesales executive, your primary responsibility will be to reach out to potential and existing customers and push them to buy your company’s products and services. While we delve into the depths of telesales, we must understand that there are two types of telesales, that include;
- Inbound Sales
- Outbound Sales.
Inbound telecallers receive calls from prospective customers as well as existing customers. On the other hand outbound telecallers help in generating leads and bringing in new sales.
If you are an individual who is interested in pursuing telesales, some of the key skills you must possess are;
- You must be highly patient.
- You must be highly persuasive and follow a sales oriented approach.
- You must also have exceptional communication skills.
In addition to that you must be able to manage phone calls in an appropriate manner, must have typing experience and the ability to thrive in an office environment.
As a telesales representative, your sole aim must be to build repeat business by maintaining excellent customer relations.Telesales representatives contact customers to promote offers or to set up appointments to support field sales representatives.
What is Telemarketing?
On the other hand, telemarketing basically refers to making phone calls to generate interest, provide information, obtain feedback from customers and produce leads. The major role of telemarketing is to create prospects for sales and telesales converts the opportunities into sales and repeat buyers of a company’s products and services. Overall, as a telemarketer you will be responsible for providing brand recognition by leaving buyers with an excellent impression of a company through effective customer relations, empathy and effective communication skills.
Takeaway
Now that we know the differences between telesales and telemarketing, we must understand that they are both equally important in an organisation. One cannot deny the benefits of either telemarketing services or telesales. If you are looking for a telemarketing service provider, visit Taskmo and speak to our experts today.
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